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Magnavox (The Magnavox Company — Fort Wayne)

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The Magnavox Odyssey of 1972, the first home video game console, photographed with its controllers and game cards by Evan-Amos.
The Magnavox Odyssey of 1972, the first home video game console, photographed with its controllers and game cards by Evan-Amos. Public domain · source file

1917 · Fort Wayne 1930 – 1995

Founded (company): Predecessor 1911, Napa, California; The Magnavox Company formed 5 July 1917. Edwin S. Pridham and Peter L. Jensen founded the Commercial Wireless and Development Company in Napa in 1911 (first research lab dated 29 Feb 1911 on the Magnavox Historical Preservation Association timeline); on 5 July 1917, after acquiring the Sonora Phonograph Distributing Company, The Magnavox Company was formed (same timeline; Wikipedia agrees on 1917 and the 1911 predecessor). This is not a Fort Wayne founding, and is not printed as one.

Fort Wayne arrival: Manufacturing moved 1930; Fort Wayne plant opened 1931; headquarters moved 1932, with the three dates kept as three distinct steps, not collapsed to one. The History Center account carried by ACGSI states manufacturing facilities moved to Fort Wayne in 1930, and after a two-year Chicago stint the headquarters also moved here in 1932; the History Center's later account says Magnavox "opened their Fort Wayne plant in 1931"; the association timeline says operations moved to Chicago in 1930 and then to Fort Wayne in 1931; the News-Sentinel (Hawfield, 13 Dec 1993) and Indianapolis Monthly both give the Fort Wayne move as 1930 / arrival 1931 in their respective wordings. A book-review chain on ACGSI giving simply "relocated to Fort Wayne from California in 1932" is the headquarters year read as the whole move, and is not followed as a single move date. Reason for the move: to be near the magnet-wire / copper-wire supply centred in Fort Wayne and in a more central location for its markets (History Center; News- Sentinel; association timeline — "at the heart of the country's copper wire production"; spelling "cooper" on the timeline is theirs, flagged, not followed).

Founders: Edwin S. Pridham and Peter L. Jensen, co-inventors of the moving-coil loudspeaker at their Napa lab. Frank Morgan Steers was the Magnavox Company's first president (1917); Jensen left in the late 1920s to found Jensen Radio in Chicago; Pridham stayed (Wikipedia summary, checked against the timeline above). Frank Freimann is not a founder: he joined when Magnavox acquired an interest in his Electro-Acoustic Products in 1934 (consolidated 1938), became vice-president, and was president from 1950 through the "glory years" — (association timeline; News-Sentinel dates Freimann's merger to 1932 — conflict flagged: 1932 in the News-Sentinel vs. 1934/1938 on the timeline and in Indianapolis Monthly's "seven years after the [1931] move" — the entry carries both, unresolved).

What it did: Loudspeakers, radios, phonographs and consoles in its California and early Fort Wayne years; from the 1940s, in Fort Wayne, increasingly government and industrial electronics — radio equipment, radar and sonar in World War II, then sonobuoys (millions produced; the AN/SSQ-53B developed in the 1970s), command/control/communications and electronic-warfare systems — alongside consumer hi-fi, television (first Magnavox TV built 1948; the 21-inch Brittany made in Fort Wayne in 1950) and, in Fort Wayne, the Odyssey decision and product engineering (licence March 1971; released September 1972 — see the foundation report, §2.12: Fort Wayne invention is ; Ralph Baer conceived the Brown Box at Sanders Associates, New Hampshire). By 1952 the Government & Industrial Division had taken over the majority of the Fort Wayne workforce, occupying about 318,000 sq ft (History Center).

Course: World War II production was wholly military; Magnavox was honoured with the Navy "E" award on 2 Feb 1942 (association timeline). Consumer production spread south — Greeneville, Tennessee cabinet plant 1947, TV plants 1952 and 1962 — while Fort Wayne remained the company's home: the 1954 shield logo's four parapets expressly "recogniz[e] the home of Magnavox; Fort Wayne, Ind." (timeline). Peak figures in hand are thin-chain: a Journal Gazette book review (30 June 2018) of Aldred & Peterson, Magnavox Government and Industrial Electronics Company, 1951–1991, carried on ACGSI, gives annual sales exceeding $650 million and employment of more than 7,000 "during its 40-year legacy" — carried without a year attached in the review and none invented here. The Bueter Road plant was designed by Alvin M. Strauss when it was Capehart- Farnsworth (ACGSI) — a predecessor-occupant note, not a Magnavox building date.

Fate: Split fate — consumer and defence lines ended differently; neither is a single "closed" date. (a) Company / consumer line: North American Philips acquired a majority stake in 1974 and Magnavox became a wholly owned subsidiary in 1975; in February 1981 Philips merged Magnavox with Sylvania and Philco into the North American Philips Consumer Electronics Company headquartered in Knoxville, Tennessee, with TV manufacturing in Greeneville — consumer headquarters and engineering thus left Fort Wayne in 1980–81 (Wikipedia summary; an IEEE engineering memoir corroborates engineering's 1980 relocation from Fort Wayne to Knoxville). The Magnavox name survives only as a licensed consumer brand, outside Fort Wayne. (b) Fort Wayne defence line: the defence group centred in Fort Wayne remained separate as Magnavox Electronic Systems, under Philips and then the Carlyle Group; Hughes Aircraft won the bidding for it in September 1995 ($370 million bid; sales over $400 million, backlog near $500 million, about 3,000 workers in three plants including the Fort Wayne headquarters — Flight International, 20 Sept 1995, contemporary trade press, the source for the sale terms as reported). Hughes's defence operations later passed to Raytheon; Raytheon spun off the sonobuoy operation as Under Sea Systems Inc. in Columbia City, sold to Ultra Electronics in 1998, where sonobuoy production continues — (History Center account on ACGSI). No operation under the Magnavox name remains in Fort Wayne.

Sources:

  1. ACGSI / Allen INGenWeb, Magnavox page (History Center: founded 1911 as Commercial Wireless; manufacturing to Fort Wayne 1930, headquarters 1932; Government & Industrial majority by 1952, 318,000 sq ft; plant opened 1931; sonobuoys; Hughes 1995; Ultra 1998; Bueter Road / Strauss note; 2018 book-review peak figures) — https://www.acgsi.org/genweb/fort-wayne/magnavox-fort-wayne-indiana.html
  2. Magnavox Historical Preservation Association, timeline (lab 29 Feb 1911; Magnavox Company formed 5 July 1917; Chicago 1930, Fort Wayne 1931; Electro Acoustics interest 1934 / consolidated 1938, Freimann president 1950; Navy "E" 2 Feb 1942; first TV 1948; 1954 logo parapets for Fort Wayne) — https://magnavoxhistory.com/timeline/
  3. News-Sentinel, Hawfield (13 Dec 1993) (moved to Fort Wayne in 1930 to be near the magnet-wire industry; Freimann merger dated 1932; Bueter Road headquarters; Odyssey produced 1972) — http://egen.fortwayne.com/ns/projects/history/haw16.php
  4. Indianapolis Monthly, "How the World's First Home Gaming System Was Made in Indiana" (founded California 1917; arrived Fort Wayne 1931; Philips buyout 1974; consumer operations to Tennessee) — https://www.indianapolismonthly.com/longform/magnavox-odyssey-ralph-baer/
  5. Magnavox summary (1911 predecessor; 1917 formation; Philips majority 1974 / wholly owned 1975; Knoxville consumer division Feb 1981; defence group to Hughes 1995) — https://en.wikipedia.org/wiki/Magnavox
  6. Flight International, 20 Sept 1995, "Hughes wins bidding battle for Magnavox" ($370M; Carlyle seller; ~3,000 workers; Fort Wayne headquarters) — https://www.flightglobal.com/aircraft-programmes/1995/09/hughes-wins-bidding-battle-for-magnavox-defence-consolidates/

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Source: Magnavox (The Magnavox Company — Fort Wayne), Moosed History by Project Moosed, https://history.projectmoosed.com/usa/midwest/indiana/fort-wayne/business/magnavox-the-magnavox-company-fort-wayne/