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Bob Sievers was born in Fort Wayne in 1917 and first went on the air at WOWO unpaid on December 4, 1932, as a high-school freshman announcing a gospel program. The station hired him in 1936 at five dollars a week, and he stayed for fifty-one years. From 1945 he co-hosted The Little Red Barn (5–7 a.m.) with farm director Jay Gould, then The Bob Sievers Show (7–10 a.m.), six days a week, on a 50,000-watt clear-channel station heard in twenty-eight states; at his peak, audience surveys credited him with as much as seventy percent of the Fort Wayne radio audience.
Sievers served as a Navy commander in the Second World War and Korea and co-authored the Navy's first radar operations manual. He was inducted into the Indiana Broadcast Hall of Fame in 1981, retired from WOWO in 1987, and was inducted into the National Radio Hall of Fame in 2017, a decade after his death on September 3, 2007, aged 90.
Sources: Indiana Broadcast History Archive (March 2025); National Radio Hall of Fame; News-Sentinel (Bob Caylor); Sievers obituary, Fort Wayne newspapers, September 5, 2007.