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24 February 1956 — 31 March 2016
Born and raised in Fort Wayne: Eugene E. Parker was born in Fort Wayne on 24 February 1956 and starred where he grew up. At Concordia High School he scored more than 1,500 points, was twice named the News-Sentinel's Allen County Player of the Year, and set a sectional record with 45 points against Wayne High School in the 1974 sectional at the Coliseum — a record, set before the three-point line, that still stood at his death. At Purdue (1974–1978) he was a four-year starter, a two-year captain, an All-Big Ten player and the winner of the John Wooden Award as Purdue's most valuable player. San Antonio drafted him in 1978; he never played in the NBA. He took his law degree from Valparaiso in 1982, practiced at Barrett & McNagny in Fort Wayne, and in 1993 founded his own firm, Parker & Associates — later Maximum Sports Management — headquartered not in New York or Los Angeles but in Fort Wayne.
From that office Parker became one of the most powerful agents in professional football, and one of the first Black agents to hold that rank. His first client was his former Purdue teammate Roosevelt Barnes, who became his partner. His early headline signings were two Fort Wayne-connected defensive backs — Rod Woodson, the Snider star, was his client — and Deion Sanders. In 1995 Parker negotiated Sanders's seven-year, 35-million-dollar Dallas contract with a 13-million-dollar signing bonus, then the largest signing bonus in history and a deal that made Sanders the league's highest-paid defensive player; its structure was significant enough that the league's next labor agreement wrote a rule against it, remembered as the Deion Rule. His client list ran through Hall of Famers Emmitt Smith, Curtis Martin, Derrick Brooks, Walter Jones and Aeneas Williams, and receivers of the next generation such as Larry Fitzgerald. By 2000 Maximum Sports Management stood as the third-largest agency in the NFL. In 2011 Parker presented Sanders for induction at the Pro Football Hall of Fame — one of only four agents ever to present a player. In 2012 he merged Maximum Sports into Relativity Sports and served as chief executive of its football division. He had been inducted into the Indiana Basketball Hall of Fame in 2001 for his playing career. Parker died of kidney cancer on 31 March 2016, aged 60; the Associated Press reported his death in Atlanta, while his Fort Wayne obituary and the reference record place his death in Fort Wayne, and the difference is carried here rather than settled. His funeral in Fort Wayne drew the stars he had represented.
Sources:
- Obituary, Fort Wayne Newspapers (Legacy.com), April 2016 — birth, family, Purdue career, the firm history and client list.
- Allen County Genealogical Society of Indiana, people pages, "Parker, Eugene" — the Concordia record (45-point sectional mark, two-time Allen County Player of the Year) and the Fort Wayne press citations.
- Associated Press, 1 April 2016 — death reported from Atlanta; the 1995 Sanders contract; the 2011 Hall of Fame presentation.
- Andscape (ESPN), "Black agents are taking over the NFL representation industry," 2026 — the Fort Wayne headquarters, the third-largest-agency standing by 2000, and the Deion Rule.