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2012 – 2013
Announced, at announced strength: One civilian thread outlived the brand. With GM holding the Hummer trademark, AM General returned to the civilian market under its own name: the HUMVEE C-Series kit, announced on 2 August 2012, shown as a prototype at SEMA that fall, and given its world debut at the IDEX defense exhibition in Abu Dhabi, 17–21 February 2013. The kit was a body and chassis — aircraft-grade aluminum riveted body, frame, interior trim — without a powertrain, which the buyer supplied; base price $59,995. The trade account records that subassemblies were provided from the AM General factory in Mishawaka, and the program's pre-order form carries the company's commercial-operations address, 408 South Byrkit, Mishawaka.
The gate: The program was explicitly conditional, and the condition is part of the record: AM General took refundable deposits and reserved a final determination, by 30 March 2013, on whether sufficient interest made the program viable, with deposits returnable by 30 April if it did not proceed. The record pulled for this section does not establish volume production or deliveries of the kit, and none is claimed here: the C-Series stands in print as what the documents show — a real, priced, deposit-gated program out of the Mishawaka commercial operation, at announced strength.
Sources:
- AM General press releases, August 2012 and 15–17 February 2013 — the C-Series kit, the IDEX debut, the $59,995 base price, the civilian-use-only terms.
- MotorTrend, July 2013 — subassemblies from the Mishawaka factory.
- AM General C-Series pre-order form — the deposit terms, the 30 March 2013 viability determination, the 408 South Byrkit, Mishawaka commercial-operations address.