Dress on show: the Julianna Club bridal fashion show, 1967

April 1967 · from PARADE, the Wheelabrator Corporation's employee magazine

The one show of record.In the issue of May–June 1967 (Vol. 26, No. 3), the magazine reported the annual card party of the Julianna Club, the company's women's club, held that April, and named its highlight: a bridal fashion show. "The annual card party given by the Julianna Club was a huge success," the report runs. "Highlighting the affair was a bridal fashion show."

The models, named. The show's models were the magazine's cover: "Carrying out the theme of the cover photograph are these lovely models… modeling bridal fashions in the recent Julianna Club card party fashion show: Vicki Miller, Elaine Rospopo, Marie Calentine, Mrs. Ronald Feyos, Diane Kalil, Geri Seely, Virginia Wachs and Virginia Myers." The editors explained the timing of the picture: "The June PARADE cover features models from the fashion show, since June is the month most often associated with brides," the photographs held from April for the bridal month. The models are carried here at the strength the magazine gives them — the list as printed, possibly partial in the digitized copy — and the show stands at its true size: a benefit card party's centerpiece, in a factory town's factory magazine, and the one fashion show of record on Mishawaka ground. The department-store style show that South Bend's press documented has no Mishawaka instance in the record reached.

Sources:

1. PARADE, Wheelabrator Corporation employee magazine, Vol. 26 No. 3 (May–June 1967) — "Bridal Fashions featured at Julianna Card Party," report and cover caption, read first-hand from the magazine's digitized file (the PARADE library).