The exact page text, read by your browser's voice.
Established 1885 · in the 1920 directory
Mishawaka's largest-circulation periodical in 1920 was not a newspaper at all. Ayer's 1920 directory lists, under Mishawaka, the Dodge Idea: monthly, industrial and mechanical, established 1885, subscription fifty cents, circulation 30,000 — against the same page's town line giving Mishawaka 14,579 people, and the Enterprise's 1,150. The editor is printed "W. Mix," and the publisher is the Dodge Publishing Company: the house organ of the Dodge works, the power-transmission manufactory whose own history the businesses section carries whole. A factory monthly claiming thirty thousand readers was a national trade circulation printed from a Mishawaka works — the town's printing industry was never only its newspapers, and its biggest print product in 1920 was an advertisement for its own machinery, mailed from the plant. The directory tags the Idea "(Uses mats)" — it took syndicated plate matter — and no run of it stands in the library's newspaper list; its surviving file, if any, is a company archive question, registered in the note.
Sources
- N. W. Ayer & Son's American Newspaper Annual and Directory (1920), the Mishawaka entry with the town line, read first-hand from the printed page.