The exact page text, read by your browser's voice.
2025 · the building's television roster doubles
The new arrival: in 2025 Sinclair Broadcast Group purchased WSJV (channel 28), the Elkhart-licensed station that had signed on in March 1954 as South Bend's second television outlet, and the station took its place beside WSBT as a sister operation sharing the Mishawaka studios. The affiliation the record carries for it in its Sinclair form is Roar. The production consequence is the point of the entry: for the first time since the plant opened in 2008, two television stations are produced from 1301 East Douglas Road — one licensed to South Bend, one to Elkhart, both made in Mishawaka. The building that Schurz built for a single station's digital future now houses a two-station operation, and its production roster at the television end is larger in 2026 than on the day it opened, even as its radio end has emptied.
Sources
- Sinclair Broadcast Group station list and the WSBT-TV station record, verified November 2026 — WSJV carried as WSBT's sister station, the two sharing studios on East Douglas Road in Mishawaka; WSJV's purchase by Sinclair dated 2025 in the record reached; affiliation listed as Roar.