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THE DODGE WORKS' OWN MONTHLY · CLAIM PRINTED AT CLAIM SIZE
The claim: Mishawaka's strangest circulation figure belongs not to a newspaper but to a factory. The Newspapers section, reading the trade listings whole, sets the figures side by side on one page: the Dodge Publishing Company — the house organ of the Dodge works, the power-transmission manufactory, its editor printed as "W. Mix" — claimed a circulation of 30,000, on the same page that gives the town of Mishawaka 14,579 people, and the Enterprise, the town's actual paper, a circulation of 1,150. A factory monthly claiming thirty thousand readers in a town of fourteen and a half thousand was not a local circulation at all; it was a national trade circulation printed from a Mishawaka works, and the Newspapers section prints it exactly so — as the Dodge company's claim, against the two counted figures beside it. The oddity sized honestly is still an oddity: for a time, the most widely distributed printed thing in Mishawaka was a pulley works' house organ, out-claiming the town's newspaper twenty-six to one.
Sources: the Newspapers section of this history — the trade-listing figures read together: the Dodge Publishing Company's claimed circulation of 30,000, editor "W. Mix"; the town's population of 14,579 on the same page; the Enterprise's 1,150.