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2 JULY 1991 – PRESENT · radio seated in the town, tested and found; television at boundary
The broadcast test returns the opposite of the television test: no television station is licensed to New Carlisle in the records reached — but a full commercial FM station is, and has been since 1991. WUBU (102.3 FM), Facility ID 63772, Class A, 2,000 watts, is licensed to New Carlisle, Indiana; it first aired 2 July 1991 (its call-sign line runs WSPW and WERQ in 1989, WGTC 1989–2002, through WZUW, WWLV, WOZW, WZOW, WSMM, and WYET 2016–2023), and it is owned by Sound Management, LLC (doing business as Artistic Media Partners), with studios on Cleveland Road in South Bend and a South Bend market to serve. Its present format is the town's second tested negative turned inside out: on 1 September 2023 the station flipped to urban adult contemporary — "The New 102.3, Michiana's Home for R&B and Old School" — taking the format, the "Mix" branding, and host "The Godfather" Gino J. Johnson from South Bend's departing 106.3 WUBU that October, and taking the WUBU call sign itself on 17 December 2023; it brands today as The New Mix 102.3. The Black press was never printed in New Carlisle, but Black-audience radio is licensed there — the distinction is the broadcast tail in one sentence. The signals that actually serve the town are the South Bend–Elkhart market's, named as boundary at founding size: WSBT-TV, the market's first television station, signed on 21 December 1952 as channel 34 from the South Bend Tribune's own plant — a newspaper's station, as the founding pattern ran — gave the market its first color broadcast in January 1954, and settled on channel 22 in January 1958; WSJV of Elkhart followed in March 1954 (channel 52, later 28); and WNDU-TV signed on 15 July 1955 as channel 46, a project of Notre Dame president Theodore Hesburgh under the university's Michiana Telecasting Corporation, moving to channel 16 on 29 September 1957 and remaining the market's NBC station, sold by the university to Gray Television in 2005. Radio's county-seat voices — WSBT radio and its sisters — stand behind the same boundary. New Carlisle receives all of it and originates one FM license; that is the town's whole broadcast estate, as it stands in November 2026.
Sources:
- WUBU (FM) station record as compiled from FCC Licensing and Management System data (Facility ID 63772; Class A; 2,000 watts; first air date 2 July 1991; the call-sign succession; Sound Management / Artistic Media Partners ownership; Cleveland Road, South Bend studios), read first-hand; the 1 September 2023 format flip, the Mix branding and Gino J. Johnson's move, and the 17 December 2023 call-sign adoption, as reported by RadioInsight and carried in the station record.
- List of radio stations in Indiana (FCC-licensed) and the Indiana radio station directory — WUBU, 102.3 FM, city of license New Carlisle, Sound Management, LLC, urban adult contemporary.
- South Bend Tribune retrospective on fifty years of local television (2002), via ProQuest — the founding dates: WSBT-TV 21 December 1952 (channel 34; first color, January 1954; channel 22, January 1958), WSJV March 1954, WNDU-TV July 1955.
- WNDU-TV station history — first air date 15 July 1955 (channel 46); the Hesburgh project and Michiana Telecasting Corporation; the move to channel 16, 29 September 1957; the 2005 sale to Gray Television.