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1940 directory, as transcribed in the district nomination
The 1940 telephone directory's North Liberty section, transcribed whole in the banks leg, shows the dress trades at their fullest documented spread. On or just off Main Street that year: the Blosser Shoe Store; the Nifty-Thrifty Clothing Shoppe — the town's clothing store under a name that is itself a small document of Depression-era retail; and Eldora's Beauty Shop, the beauty trade carried, as it usually was, under a woman's first name. Around them stood the general and grocery trade that also sold dry goods. That trio — shoes, clothing, beauty — is the mid-century state of dress in North Liberty at directory strength. The custom trades behind them (dressmakers, tailors, milliners working to order) were not counted; the count stands as a named gap, its settler the 1916–17 Polk Indiana Gazetteer directory the banks leg uses, read for this town's personal listings whole.