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The South Bend Brewing Association: the keepers' own brewery, and the longest-lived of the three

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1903 — 1950

The combine: The city's second brewery was not a family's but a trade's. The History Museum's account, which governs this entry, dates and describes it: "In June 1903, a group of South Bend saloonkeepers of German, Polish and Hungarian descent organized the South Bend Brewing Association to manufacture and sell beer for their own saloons." The Businesses section of this history adds the market frame — the keepers organized in part against the national brands' price war — and the Bars & Nightclubs section prints the association's place in the saloon era. The brewing side is this entry's: the association raised a castellated plant at 1636 West Lincolnway, completed in 1905 in the museum's account, that still stands on the National Register (listed 16 September 2001, as the Architecture section records). A brewers' cooperative capitalized by the retailers it supplied is the rarest organizational form in American brewing, and South Bend's ran for forty-seven years.

The dry conversion: Where the Muessel company tried near beer and died, the association changed trades entirely. For Prohibition it "was renamed the South Bend Beverage and Ice Association," in the museum's words, "and they manufactured Hoosier Cream Soda as well as ice" — soda for the soft-drink parlors the Crime and Bars sections describe, and ice for a city still cooling with it. The conversion's human continuity is dated: "In 1922, George Voedisch became the company president and general manager," the museum records — a man who "had worked at the Muessel Brewery for 25 years before joining the South Bend Brewing Association," so that the first brewery's quarter-century of craft walked across town to run the second's survival. "The Voedisch family would maintain control of the Association until it closed in 1950."

Repeal, scale, and the end: Repeal returned the association to beer at a documented regional scale: in the years after Prohibition it "was producing 50,000 barrels of beer per year for taverns in northern Indiana and southern Michigan" — a distribution footprint across the state line the wine entries below will meet again. Then the national industry consolidated around it: "by 1950, competition from the larger breweries caused production to drop to 25,000 barrels per year, and the brewery closed." The closing year carries one conflict, printed as the record gives it: the museum's account, from the institution that curates this city's history, says 1950, twice anchored — the production halving "by 1950" and the Voedisch tenure ending at the 1950 close — while the National Register summary of the Lincolnway plant says the association "closed in the 1950s." The museum's specific year governs this section's telling; the register's looser decade is preserved beside it. Either way the association outlived the family brewery it was founded beside by a generation, and of South Bend's three historic breweries it is the one whose plant survives most nearly whole: the nomination found it partly abandoned and housing a few small businesses at the century's end, and a preservation photograph of 2013 shows the castellated pile still standing on Lincolnway West.

Sources:

  1. The History Museum, "South Bend Brewing Association" (historymuseumsb.org) — the June 1903 organization by saloon keepers of German, Polish and Hungarian descent; the plant completed 1905; the Prohibition rename to South Bend Beverage and Ice Association and its Hoosier Cream Soda and ice; George Voedisch's presidency from 1922 after 25 years at the Muessel brewery; post-Repeal production of 50,000 barrels a year across northern Indiana and southern Michigan; the fall to 25,000 barrels and the 1950 closing; the Voedisch family's control to the end.
  2. Architecture and Businesses sections of this history — the plant at 1636 West Lincolnway, National Register listing of 16 September 2001, and the price-war frame; National Register-derived summary of the plant (gloryjune preservation account of both brewery nominations) — the "closed in the 1950s" phrasing printed as a conflict, the partly-abandoned state at the nomination's writing, and the 2013 photograph of the standing plant.

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Source: The South Bend Brewing Association: the keepers' own brewery, and the longest-lived of the three, Moosed History by Project Moosed, https://history.projectmoosed.com/usa/midwest/indiana/south-bend/wineries-distilleries/south-bend-brewing-association-the-keepers-own-brewery-and/