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1992 - present
The fastest rise in this section: Alyssa Wallace was born on 7 June 1992 and grew up in Fort Wayne. She started posting beauty videos to YouTube in 2013, after a photograph of her defined curls drew attention on Instagram, and the rise was close to immediate. Emirates Woman's profile records what the rise cost and what it replaced: her instant success saw her quit her job at a retirement community in Fort Wayne, Indiana, and take to vlogging full time, and one of her tutorials passed three million views.
The award: In 2014, a year into the channel, she won the Allure Beauty Blogger Awards, the beauty industry's own competition, run by Allure magazine through five challenges judged by its editors and celebrity guests. Her Campus's report of the winners records that she won four of the five challenges outright and was crowned the winner of the 2014 awards. It is the clearest trade credential in this section: not an audience estimate but an industry verdict, delivered while she was still a Fort Wayne creator at the start of her career.
The audience: Her channel, Alyssa Forever, built on hair and makeup tutorials, stands at more than 1.2 million subscribers, as reported by Famous Birthdays, with over 500,000 followers on Instagram on the same tier of sources; other biography profiles give 1.3 million subscribers. Her later base and present activity are not fixed by the sources found, and the leg does not guess at them: what is documented is the Fort Wayne formation, the award, and the audience at the size the record states.
Sources:
- Famous Birthdays, "Alyssa Wallace": grew up in Fort Wayne, Indiana; started posting to YouTube in 2013; more than 1.2 million subscribers; Allure Beauty Blogger of the Year 2014.
- Her Campus, "HC Weighs in on the Allure Beauty Blogger Winners", 10 June 2014: winner of the 2014 Allure Beauty Blogger Awards, four of five challenges.
- Emirates Woman, "Beauty Vlogger To Watch: Alyssa Forever": the retirement community job in Fort Wayne quit for full-time vlogging; a tutorial over 3 million views.