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A mid-century trade state, named at its date: c. 1950

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c. 1950 · THE COUNTY AT FULL STRENGTH, THE TOWNSHIPS AT NONE

At one named mid-century date the trade state separates cleanly, and printing both halves is the article. County half, c. 1950: Robertson's stands at its postwar height — South Bend's first escalator installed in 1948, the first building-wide air conditioning in the city's retail, its fashion floors and its sixth-floor tearoom auditorium trading (the next article's fashion-show record belongs to this state); Wilson Brothers still makes pajamas and bathrobes in South Bend after the 1949 Enro purchase moved shirt production to Kentucky, a trade visibly in its long wind-down toward 1975; Ball Band at Mishawaka stands between its wartime peak of nearly 10,000 and its postwar clothing lines, raincoats still in the catalogue. Township half, c. 1950: Clay and Harris are still what Chapman and Howard described and what the banked Land and Businesses legs document — farm townships with a railroad station, churches, schools and no platted village, no store of any kind in the record, and therefore no clothing trade to snapshot: no clothier, no dressmaker advertising, no tailor, no dry-goods counter. That is a TESTED NEGATIVE at a named date, reached the same way the banked build reached its other negatives — the county histories, the directory record, and the whole banked fragment set searched for a mid-century Granger dress trade and returning none — and it is the honest mid-century state of this ground: the trade surrounded it on three sides and never seated in it, because in 1950 there was as yet no suburb here to dress. The Census of Business county tables that would give the c. 1950 county trade its dollar size are named as the strengthening source for any future pass; the township finding does not depend on them.

Sources:

  1. Michiana Jewish Historical Society and IU South Bend landmark tour, Robertson's entries (1948 escalator, air conditioning, fashion floors), consulted November 2026.
  2. Discover Indiana, Wilson Brothers entry (1949 Enro purchase; pajamas and bathrobes thereafter), as above.
  3. This build's banked fragments (Land, Businesses, Government, Spine), searched for any c. 1950 retail or clothing entry for Clay or Harris: none; the station verdict and farm-township frame as carried there.

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Using this page? Copy a credit line. Last updated November 12, 2026.

Source: A mid-century trade state, named at its date: c. 1950, Moosed History by Project Moosed, https://history.projectmoosed.com/usa/midwest/indiana/granger/fashion/mid-century-trade-state-named-at-its-date-c/