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John DeSalle — Vice President of Engineering and Manufacturing, Hoosier Racing Tire (promoted 2010; with the company since 1988, developing radial race tire technology) → President of Hoosier from October 2016, appointed when Continental acquired the company; retired November 2019 after nearly 31 years.
Joerg Burfien — President of Hoosier Racing Tire Corporation from 1 January 2020 (the company's announcement of that date; succeeds DeSalle); President and CEO in later carriers (PRI, 2022; company releases Dec 2023 and Dec 2025; the Kentucky annual report filed 5 April 2023 lists him as President at the principal office 65465 S.R. 931, Lakeville). No successor announcement was reached through November 2026.
Dennis Sherman — Vice President of Marketing, Hoosier Racing Tire (IBJ, 11 Dec 2006: sales "grown 10-percent-plus year-over-year for the last decade"; "only 5 percent of sales were outside the United States"). Dated 2006, at the carrier's strength.
Present-day firms without a personal name, not counted (the sister roster's rule): The Garage (302 S. Michigan St), Kane's Auto Service, Tough Guy Enterprises, Lakeville Towing, and Doc Auto Inc. on S.R. 931 — the auto trade as independent repair, no franchised new-car dealership in town. Kane's and Doc Auto stand at firm-name strength only ("Kane," "Doc"), not as person linkages. Palmer Funeral Home, 601 N. Michigan Street — a firm with no Lakeville individual named as its owner in any carrier reached; it is not the sister town's Palmer Funeral Home, and nothing here imports that line. The Hoosier boilerplate variance rides here, not as a linkage: "Based in Lakeville Indiana" (the company, 2020) against "Based in Plymouth, Ind." (the company's boilerplate, 2022–2026) — the address of record, dateline, and filings remain Lakeville; manufacturing is at Plymouth (Hoosier Racing Tire prints it whole).