Fighting Irish Media and the Martin Media Center: the campus as a production house

2011 — the present · the Notre Dame CDP, at the city's north edge

The modern successor, in the same line: The campus at the city's north edge — unincorporated ground, the Notre Dame CDP, printed as such — houses the largest production operation in this record today. Fighting Irish Media was founded in 2011 as Fighting Irish Digital Media, by a small group headed by Dan Skendzel, the university's director of digital media, under an initiative of athletic director Jack Swarbrick, who had begun laying the groundwork on his arrival in 2008 for a multimedia organization that could tell the institution's story itself; Scott Rinehart, recruited from the NASCAR Media Group, was its lead technologist. It began in a small room in the corner of Notre Dame Stadium and grew into the university's athletics production house: it runs production for all of Notre Dame's teams, produces most of the non-live video seen on NBC's Notre Dame football broadcasts, and makes the live broadcasts, social videos, and videoboard shows of the athletics department — more than 150 events live-streamed in a single early academic year. The unit now works from the Joyce Center and from the Martin Media Center inside Corbett Family Hall, on the east side of the stadium, where it sits alongside two sister production companies, Notre Dame Studios and Grotto Network. Golden Dome made programs for other people's stations; Fighting Irish Media makes the broadcasts themselves. The resemblance is structural and the difference is the era, and both halves of the sentence are the university's own record.

Sources:

1. Fighting Irish Media company record — founded 2011 as Fighting Irish Digital Media; founded by a small group headed by Dan Skendzel; headquartered at the Joyce Center, Notre Dame, Indiana; produces national and regional live broadcasts, social media videos, and live videoboard shows; the main producer for Notre Dame athletics live broadcasts; most of the non-live video on NBC's Notre Dame football broadcasts; the Martin Media Center in Corbett Hall housing sister production companies Grotto Network and Notre Dame Studios.
2. Sports Video Group, 21 December 2012 — Swarbrick's groundwork from his 2008 arrival; Skendzel's account of the initiative; Scott Rinehart recruited from NASCAR Media Group as lead technologist; the 3,000-square-foot facility; more than 150 events to be live-streamed that academic year.
3. University of Notre Dame Archives, Fighting Irish Digital Media records (FIM).